REWIND FRANCE is a French trademark registered at the end of 2012. Created by a collective of urban fashion-loving artists, they all develop transversal disciplines in the service of the brand (hip-hop dancers, graffiti artists, rappers, graphic artists and photographers).
It is by regularly attending hip hop events that the collective began to lay the foundations of the brand. From spontaneous idea to conception there was but one step.
The DNA of REWIND France is above all a retrospective of the 90s. A decade bubbling. Inspiring. And resolutely hip hop. The brand has the desire to share and put back to the taste of the day the codes of the 90s. REWIND France refers to the past to better anticipate the future.